Yahoo has agreed a deal with Google which will see Yahoo use the search engine giant's advertising technology.
Under the agreement, Google ads will appear alongside some Yahoo search results in the US and Canada.
The announcement came after Yahoo said it had failed to persuade Microsoft to renew its bid to buy all of the internet company.
Recent talks concluded after Yahoo rejected a Microsoft proposal to buy just its online search business.
Potentially lucrative
Yahoo said the agreement with Google could be worth up to $800m (£410m) in additional revenue every year.
 |  Alarm bells were already ringing on Capitol Hill over Yahoo's 'limited' trial in April of Google's technology  Rory Cellan-Jones, BBC Technology Correspondent  |
"This commercial agreement provides Yahoo with the opportunity to deliver more relevant ads to users and provide advertisers and publishers with better advertising technology," said Eric Schmidt, Google chairman and chief executive.
"We believe that the convergence of search and display is the next major development" in online advertising industry, said Yahoo chief executive Jerry Yang.
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