A recent series of internal memos from AT&T to its Mobility staffers reveal a variety of preparatory measures ahead of next month's iPhone launch, including the deployment of an iPhone 3G unbricking tool, ongoing 3G network optimizations, regional advertising campaigns, and calls for part time crowd control, inventory runners, and floor coordinators.
iTunes Activation App
Specifically, one memo issued late last week noted that all company owned retail stores would soon see their desktop systems updated with an icon (below) "for the iTunes utility that will be used for ubricking iPhone 3G devices during the activation process." Employees were asked not to use the partial iTunes software until launch day, but were told that they "WILL need this icon for iPhone 3G launch on July 11th!"
The instructions support expectations that, at least in the case of sales at AT&T stores, each iPhone 3G will need to be unboxed and fully activated at the point of sale. In a second memo, the wireless carrier put out a call for additional part time staffers for launch weekend, which listed among the available positions a back office manager / inventory runner whose job would include bringing iPhone 3Gs from the inventory room to retail sales consultants and then helping to unbox them in order "to facilitate unbricking."
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